Storytelling and human connection will define the next decade, even with all the AI noise, and we’re betting big on it.

Every street and brand in Pakistan carries a story of culture, identity, and belonging. We’re here to revive those stories through meaningful content, so people don’t just scroll, they connect, learn, and feel closer to the brands they love.

Farokht is Pakistan’s own content-commerce platform, built to give our 5 million SMEs a local space to build identity and context, and reduce reliance on foreign apps.

Here, you can discover local brands through culture-driven content, shop directly without annoying DMs, connect with brands, and personalize your feed around what matters to you.

Farokht’s main goal is responsible selling. We want to bring transparency, honesty, and accountability back to online shopping.

Today, online selling in Pakistan has become messy. In our first street survey, we found that 1 out of 3 shoppers has faced fraud while buying from online brands.

Fake products and unsafe homemade items are being sold without any checks. Many cosmetics and skincare products are not approved by dermatologists. Fake influencers and viral trends often promote these products, which leads to fraud and more returns.

Small business owners also struggle to build trust because unverified sellers fill the market. Farokht is solving this problem by adding four steps of verification before any brand joins our platform. This way, shoppers only see brands they can trust.

Pakistani users jump across platforms to research, seek advice, and validate brands. Farokht brings this journey into one community-driven app, combining discovery, trust, and commerce with stories and culture.

Our goal is to create a space where every brand can be discovered through context and storytelling, and every piece of content drives sales. It feels like walking through a real Pakistani bazaar, where every brand is personal, authentic, and trustworthy, only digital.

Farokht provides a complete content economy; every piece of content (review, reel, thread, comment, or picture, etc) can drive sales.