Recently, Farokht’s Responsible Selling Initiative was featured by the Shehri Citizen Foundation, a recognition that highlights our mission to bring transparency and trust back to online shopping.
No matter how advanced technology becomes, fraud in online shopping continues to break user trust. People buy products but often have no understanding of the brand behind them, its values, vision, or purpose. This disconnect is what creates doubt, disappointment, and mistrust.
Farokht’s Responsible Selling Initiative is closing that gap. We connect shoppers directly with a brand’s story, ideology, and mission so they can make informed choices, not impulse ones. It’s how we help users recognize genuine brands and give honest sellers the visibility they deserve.
Shehri-Citizens for a Better Environment (Shehri-CBE) is a Karachi-based, non-political, and non-governmental organization that has worked since 1988 to promote good governance, transparency, and accountability.
Being recognized by Shehri-CBE reinforces our belief that responsible commerce and storytelling go hand in hand, and that building trust is the foundation of a better digital Pakistan.
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