Our Early Validation Survey on the Streets of Karachi

To bring Farokht closer to real shoppers, we went out on the streets of Karachi for our first validation survey. We spoke to over one thousand people across Shahrah e Faisal, LuckyOne Mall, and within our own circles of friends, family, and colleagues. The idea was simple. We wanted to understand how people shop online, what frustrates them, and how they feel about a platform that connects storytelling with shopping.

The findings were eye-opening. Four out of ten shoppers said they had received poor-quality products. One in three said they had faced online fraud at least once. Most of them shared that they wanted direct communication with brands, real product images, and a simple, reliable order process.

This survey became the foundation of how we are building Farokht. It confirmed that people do not just want to shop online; they want to trust where they shop. Our goal is to make that trust possible by helping brands stay transparent and accountable.

We are continuing to collect feedback as we grow. You can share your thoughts and help us shape the future of Farokht by filling out our survey.