Responsible Selling Initiative

Farokht’s core initiative is built around responsible selling, bringing back transparency, honesty, and accountability to online shopping.

Today, online selling feels like chaos. Every one out of three shoppers in Pakistan has faced some kind of scam. Fake products, unsafe homemade items, and unverified sellers are everywhere. Many brands advertise fake discounts, misleading promos, or claim “100% original” for things that clearly are not. This has created a huge trust gap between brands and customers.

At Farokht, we believe this can change. Responsible selling is not just a rule; it is a mindset. We are helping brands build long-term trust through real identity, verified products, and honest communication. Our four-step brand verification process makes sure every seller on Farokht is legitimate and accountable.

This initiative also protects genuine small businesses that are often overshadowed by unverified sellers or viral gimmicks. We want to create a culture where success comes from trust, not tricks.

If a brand is real, it does not need to fake urgency or hide behind false claims. It just needs the right platform that values authenticity. Farokht is that space — where brands grow with integrity, and buyers can finally shop with confidence.