Privacy Policy

Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the Farokht website, mobile app, or related services (collectively, the “Platform”). By using the Platform, you agree to this Privacy Policy and consent to the handling of your data as described below.

1. Information We Collect

We collect information to provide better experiences and services to our users. This includes:

a. Personal Information

When you create an account, shop, or interact with Farokht, we may collect:

b. Content Information

Photos, videos, or posts you upload; comments, reviews, or messages shared on the Platform.

c. Device & Technical Data

IP address, device identifiers, browser type, and app activity logs. Cookies and analytics data are used to improve performance.

d. AI and Virtual Try-On Data

If you use our AI or virtual trial features, we may process your image or likeness only to enable visualization. These files are processed securely and are not shared publicly or with third parties without your consent.

2. How We Use Your Information

We use your information to operate and improve our Platform and services; facilitate orders, payments, and deliveries; personalize your shopping experience and show relevant recommendations; enable social and content features; prevent fraud, enhance security, and comply with applicable laws; and communicate updates, offers, or service-related information.

3. How We Share Information

Farokht may share information only as necessary to operate the Platform or comply with legal obligations. We may share limited data with:

• Sellers and Brands: to process your orders and manage returns
• Service Providers: payment gateways, logistics partners, and analytics providers
• Regulatory Authorities: if required under law or for legal compliance
• Creators: if you engage with their content, we may share basic interaction data

We never sell your personal information to advertisers or third parties.

4. Cookies and Tracking

Farokht uses cookies and similar technologies to keep you logged in, remember your preferences, and analyze site traffic to improve services. You can adjust your browser settings to refuse cookies, but some features may not work properly if you do so.

5. Data Security

We take reasonable steps to protect your data using encryption, secure servers, and restricted access. However, no online platform is completely risk-free, and we cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to access or update your account information, request deletion of your account or data, withdraw consent for marketing communications, and request a copy of your data in a readable format. Requests can be made directly through your Farokht account settings.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, or as required by law. Data related to AI or virtual try-on features is deleted upon request or when no longer needed for visualization purposes.

8. Children’s Privacy

Farokht is intended for users aged 18 and above. If we become aware that we’ve collected personal data from minors without consent, we will delete it promptly.

9. Third-Party Links

Our Platform may contain links to third-party websites or apps. We are not responsible for their privacy practices or content. Please review their policies before interacting with them.

10. Changes to This Policy

Farokht may update this Privacy Policy from time to time. Any changes will be posted on the Platform, and continued use after updates means you accept the revised version.

11. Governing Law

This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan. Any disputes arising from this Policy shall be resolved under the exclusive jurisdiction of the courts in Karachi, Pakistan.